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Making solar accessible for all

When the San Antonio Express-News published its investigation In Broad Daylight, it confirmed something Texans have been saying for years — residential solar isn’t always what it claims to be. Systems are installed poorly. Roofs leak. Sales reps make promises they can’t back up. And far too often, when something goes wrong, no one picks up the phone. We meet those customers every week.

At Atma Energy, every day is Earth Day—but April 22 is a special moment to reflect on the impact of our energy choices. Going solar goes far beyond trimming electric bills or adding backup power; it’s a tangible step toward shrinking our footprint and shaping a cleaner, more resilient future—for our households, our neighborhoods, and the planet we share.

Over the past few months, there’s been growing anxiety around the future of the federal solar tax credit — especially as political winds shift in Washington. If you’re a homeowner or business considering solar or battery storage in 2025, you might be wondering: Will the 30% tax credit stick around? Could it be taken away retroactively? Should I act now or wait?

The Residential Solar Retailer Regulatory Act: Ushering in a New Era for Texas Residential Solar Consumer Protection
Mar 21, 2025
The Texas residential solar market has exploded over the past decade. With rooftop solar installations surging—from just over 1,300 systems in 2010 to nearly 270,000 by 2023—consumer demand has outpaced regulatory oversight. In response to a wave of complaints and investigative reports revealing deceptive sales tactics and faulty installations, State Senator Judith Zaffirini has introduced Senate Bill 1036, the Residential Solar Retailer Regulatory Act, which aims to create a more transparent, accountable marketplace for Texas homeowners.

In recent years, Texas has experienced severe weather events that have exposed vulnerabilities in its energy grid. From severe winter storms to scorching summer heatwaves, these conditions have emphasized the immediate need for more resilient and sustainable energy. In light of these challenges, solar energy has emerged as a promising solution. Could it be the key to transforming Texas' energy landscape?

In Texas, an increasing number of households are adopting solar energy as a dependable and environmentally friendly power option. This growing interest has sparked various claims that government incentives can completely offset the costs of a solar installation. But are these enticing claims accurate? Let's delve into the actual expenses involved in installing solar panels for your home or business.