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Making solar accessible for all

A worker in green uniform and gloves installs a solar panel on a blue sky, using a tool to connect the panel to its frame.

When the San Antonio Express-News published its investigation In Broad Daylight, it confirmed something Texans have been saying for years — residential solar isn’t always what it claims to be. Systems are installed poorly. Roofs leak. Sales reps make promises they can’t back up. And far too often, when something goes wrong, no one picks up the phone. We meet those customers every week.

An aerial view of a solar farm in a rural setting reveals numerous solar panels arranged in rows on lush green fields, backed by a clear blue sky.

At Atma Energy, every day is Earth Day—but April 22 is a special moment to reflect on the impact of our energy choices. Going solar goes far beyond trimming electric bills or adding backup power; it’s a tangible step toward shrinking our footprint and shaping a cleaner, more resilient future—for our households, our neighborhoods, and the planet we share.

A construction worker in safety gear installs a solar panel on a rooftop, using a red power drill to connect the panel to the roof.

Over the past few months, there’s been growing anxiety around the future of the federal solar tax credit — especially as political winds shift in Washington. If you’re a homeowner or business considering solar or battery storage in 2025, you might be wondering: Will the 30% tax credit stick around? Could it be taken away retroactively? Should I act now or wait?

The Texas State Capitol building, with its ornate dome and statue, stands in Austin against a clear blue sky, with the Texas flag flying atop.

The Texas residential solar market has exploded over the past decade. With rooftop solar installations surging—from just over 1,300 systems in 2010 to nearly 270,000 by 2023—consumer demand has outpaced regulatory oversight. In response to a wave of complaints and investigative reports revealing deceptive sales tactics and faulty installations, State Senator Judith Zaffirini has introduced Senate Bill 1036, the Residential Solar Retailer Regulatory Act, which aims to create a more transparent, accountable marketplace for Texas homeowners.

A tall metal electricity pylon with a triangular top and multiple power lines extends towards the horizon, set against a clear blue sky.

In recent years, Texas has experienced severe weather events that have exposed vulnerabilities in its energy grid. From severe winter storms to scorching summer heatwaves, these conditions have emphasized the immediate need for more resilient and sustainable energy. In light of these challenges, solar energy has emerged as a promising solution. Could it be the key to transforming Texas' energy landscape?

The Texas State Capitol building, featuring classical architecture and the American and Texas flags, stands prominently against a clear blue sky.

In Texas, an increasing number of households are adopting solar energy as a dependable and environmentally friendly power option. This growing interest has sparked various claims that government incentives can completely offset the costs of a solar installation. But are these enticing claims accurate? Let's delve into the actual expenses involved in installing solar panels for your home or business.